The secrets behind successful climate storytelling: Knowing your Audience for Branded Series

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12/10/2025
14:00 - 14:30
BBC Media Action
Événements d'exposition
Sponsor / Partner event
Intensifier les actions de conservation résilientes Transition vers des économies et des sociétés positives pour la nature

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BBC Storyworks lead an insight session into research from BBC Audiences and their opinion on climate and nature.

Description de la séance

BBC Storyworks lead an insight session into research from BBC Audiences and their opinion on climate and nature. Who is this audience, what do they care about and how do we communicate with them? This session is a deep dive into these questions, and how branded storytelling can help bridge the gap in awareness and understanding.