The secrets behind successful climate storytelling: Knowing your Audience for Branded Series

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12/10/2025
14:00 - 14:30
BBC Media Action
Eventos de exposición
Sponsor / Partner event
Ampliar la escala de una acción de conservación resiliente Transición a economías y sociedades positivas para la naturaleza

Por qué asistir

BBC Storyworks lead an insight session into research from BBC Audiences and their opinion on climate and nature.

Descripción de la sesión

BBC Storyworks lead an insight session into research from BBC Audiences and their opinion on climate and nature. Who is this audience, what do they care about and how do we communicate with them? This session is a deep dive into these questions, and how branded storytelling can help bridge the gap in awareness and understanding.