The logo for the IUCN World Conservation Congress 2025 is more than just a visual identity - it’s a story, a statement, and a symbol of unity. Carefully crafted to balance clarity with creativity, the design invites viewers to look closer, revealing layers of meaning that reflect the Congress’s values and the spirit of its host country.
From afar, the icon has strong visual pull - bold, modern, and unmistakable. But step in closer, and new details emerge. Each element has been chosen with intention: representing local geography while also resonating on a global scale. The design encourages personal interpretation, allowing the logo to carry different meanings for each viewer - whether they’re conservationists, community leaders, youth advocates, or policymakers.
Drawing from a palette that evokes land, water, and biodiversity, the logo is a celebration of conservation as a dynamic, inclusive, and hopeful movement. It blends symbolism with playfulness, inviting global audiences to engage, connect, and be inspired. In doing so, it reflects the IUCN Congress’s mission: to shape a just world that values and conserves nature.
