Christelle SALAME

Christelle Salame is a Managing Partner at Artefact MENA and serves as the Global Industry Lead for Real Estate. She has over 14 years of consulting experience in MENA and S.E. Asia and has led large scale digital, data and AI transformation programs across various sectors. Her experience includes strategy design, data and AI factory and platform implementation, data governance initiatives and data & AI academies for major real estate groups and government entities across the MENA region, as well as other large organizations in Public Sector, Banking and Tourism. 
Prior to joining Artefact, Christelle spent more than 8 years in Strategy& (formerly Booz & Co.) where she worked on national digital and data strategies, operating models and governance, and market entry strategies with telecom operators, media houses, large conglomerates and others.
Christelle holds an MBA from INSEAD and a Bachelor of Engineering in Telecommunications & Networks from Université Saint-Joseph de Beyrouth