11/10/2025
10:30 - 11:10
Learning Zone Pavilion: Publications Hub
, Presencial
Sesión con interpretación
Por qué asistir
This Guide is designed to help you use strategic communication to make your environmental programs more effective. A strategic approach to communication helps you as the managers of multi-stakeholder conservation initiatives to promote shared understanding of the issues and agree with all involved on the specific objectives to be achieved.
Descripción de la sesión
Creating Effective Environmental Communication Strategies offers conservation professionals a straightforward, ten-step guide for designing and delivering strategic communication that drives measurable conservation impacts. Written for government focal points, NGO staff, scientists, private sector partners, community organizers, and the communication specialists who support them, the Guide positions communication as a core management tool rather than a last-minute public relations add-on. At its core, the Guide recognizes that conservation succeeds only when people change unsustainablepractices as a result of targeted attitude changes and knowledge gains. The Guide shows practitioners how to move all parties involved from “being aware” to “ready for action” in ten logically consistent steps that build on each other.