09/10/2025
14:00 - 14:45
Exhibition booth 093
Why attend
Join us at WCC at this pivotal moment as we take stock of global progress toward the 2030 SDGs and the KMGBF. Enduring Earth and our local partners are demonstrating this through the Project Finance for Permanence (PFP) model.
Session Description
Join us in a discussion on how the PFP blended finance approach is proving transformative, not only unlocking unprecedented resources, but also embedding sustainable finance into national systems, strengthening fiscal resilience, and ensuring that conservation gains endure for generations. When first introduced, the PFP model was untested in the conservation space, and progress was necessarily gradual. In its first 15 years, five PFPs were completed, protecting 87 million hectares. Recognizing the potential to accelerate impact through collaboration, Enduring Earth was launched in 2022. Since then, momentum has surged, conserving more than 200 million hectares through local leadership.Organized by
The Nature Conservancy ( United States of America )